Challenges Faced by a Country for Economic Development Essay

An economy is flourishing and is shown to be beneficial and fruitful for the people living in it only when the growth of the economy goes up continuously. It is essential for a country to not only develop politically or socially but it also needs to demonstrate economic development in order to sustain in the international market and in order to come ahead of other countries. But it is not very easy for any economy to economically keep growing because an umpteen number of internal and external factors that affect the growth and the economic development and it is essential and crucial for the countries to address the issues and move ahead. There are some very common challenges that are faced by an economy that are discussed below. The presence of external imbalances in the global economy is one of the most influential causes that impose a challenge on the economic development of any country. There can be reasons such as political disruptions, changes in import-export scenario or foreign currency reserve changes that can lead to imbalance in a country that is external to an economy. But the disruptions taking place in one country can adversely affect the economy and economic growth of other countries as well. The monetary and fiscal policies adopted by the government of an economy also have a huge role to play in the economic development. These policies tend to impact the interest rates, money supply and foreign exchange rates of an economy and if the policies are not in the favor of the growth, they can become major challenges and major issues all over the country. Read more: Essay About Disadvantages of Population The change in trade situations can also affect the economies. Exports of a country help it in generating external revenues while imports can be done for different purposes such as facilitation of a manufacturing process, providing basic necessities to the people etc. And hence if there is an imbalance in the external trade that is taking place in a country, it can lead to severe turbulence and can adversely impact the economic growth. Other economic factors such as poverty, inflation rate, population also are dependent on an economy and also impact the economy. If a nation has higher level of poverty, it is more likely to have economic challenges and similarly high population is not desired and not advisable for high economic growth. And that is the reason why the governments usually try to avoid these unfavorable situations and try to maintain a balance in the countries by different measures. There are many more reasons why the economies face severe challenge of demonstrating growth and hence it is crucial for the countries to adopt different and new policies in order to avoid these challenges and facilitate growth. Reference: http://classof1.com/homework-help/international-economics-homework-help/ View as multi-pages

Leadership Styles and Theories Discussion

Leadership Styles and Theories Erica Hunter Faculty: Sherry Knight NUR 415 Leadership and Management in Nursing March 18th, 2013 The student name indicated on this title page signifies that the author has read and understands the IWU Honesty Policy as outlined in the Student Handbook and IWU Catalog. Affixing this statement to the title page certifies that no cheating or dishonest use of information has occurred in completing this assignment. The work submitted is original work specific for this course.If cheating and/or plagiarism are discovered in this paper, it is acknowledged that the university policy will be followed, and may result in dismissal of the student from Indiana Wesleyan University. Leadership Styles and Theories Leaders in healthcare and in business follow a leadership style to manage their employees. The Leadership styles vary from two factor theory, expectancy theory, and OB modification to transactional theory and transformational theory.The two factor theory is where the organization considers salary, status, and security to promote job satisfaction (Yoder-Wise, 2011, p. 10). Expectancy theory is where the organization believes an individual perceived needs influence their behavior thus affecting their work performance (Yoder-Wise, 2011, p. 10). OB modification is where the leader uses positive reinforcement to motivate followers to repeat constructive behaviors in the workplace (Yoder-Wise, 2011, p. 11).The two main theories I want to focus on are transactional and transformational theories. A transformational leader is one who promotes teamwork among the staff, encourages positive self-esteem, motivates staff to function at high levels of performance and empowers staff to become more involved in the development and implementation of policies and procedures (Atkinson Smith, 2011, p. 44-50). This leadership style is readily received by employees. This type of leadership was practiced when I worked in endoscopy at Miami Valley Hospital.The team leader Kandi encouraged the staff with positive affirmations. She would take the time to teach new policies and give an opportunity for the staff to ask questions about the change. Kandi followed up on quality issues and if an error was found she used it as an opportunity to learn for the employee in a non-punitive manner. Transactional leadership is when employees adopt the traditional view of the â€Å"boss† image (Yoder-Wise, 2011, p. 39). The superior makes the decisions with little or no input from the subordinates.This leadership style makes employees feel powerless and worthless to help with change. Hopefully this leadership style is used less within organizations. Leadership Styles and Theories References Atkinson Smith, M. (2011, September). Are you a transformational leader. Magnetic Pull, 42(9), 44-50. http://dx. doi. org/10. 1097/01. NUMA. 0000403279. 04379. 6a Yoder-Wise, P. (2011). Core Concepts. In P. Yoder-Wise (Ed. ), Leading and Managing in Nursing (5th ed. , pp. 5-6). St. Louis, Missouri: Elsevier Mosby.

Psychological Perspectives Essay

Behaviourist approach-we can understand any type of behaviour perspective by looking at what the person has learnt, including personality, confidence, optimism or pessimism. Classical conditioning and Pavlov’s dogs. Pavlov was working with dogs to investigate their digestive system Pavlov attached a tube to the dogs mouth was the sliver comes from. This was then attached to a monitor in whom the monitor would monitor how much sliver was used during salivation. Salivation was a automatic response that is unconditioned (not learnt). Food leads to this almost automatically (unconditioned stimulus). Pavlov decided he wanted to find out how much the dog salivated when associated with different noises before giving him food. Pavlov put up a wooden wall so the dog could not see the food, he then rang a bell the dog began to salivate. Over the day the dog then began to associate the bell with the food a salivated as soon as he heard the bell. It had learnt the conditioned response of salivation to the conditioned stimulus of the bell. Operant conditioning and skinners rats. This was to discover the key principles of new learning behaviours. The rat was first places in the box with a lever which when pressed it released a food pellet in to the box. At first when the rat got in to the box it sniffed around and at some point it pressed the lever, discovering that the pellet was dropped. The rat then repeated this performance and learned that pressing the lever is automatically followed by the pellet being dropped. ( the consequence) The pellet is seen as reinforcing, this means something that the rat would like to have more of. There are two types of enforcement negative and positive reinforcement. Skinner then investigated negative reinforcement by running a low electrical current on the floor of the box, the current would be de-activated when the lever was pressed. The behaviour of pressing the leaver was then negatively in reinforcing. For example humans used pain killers as a negative reinforcement because if you use them the pain then tends to go away. Social learning approach Social learning is what affects a person because of a certain individual or a group of people. This could lead to negative behaviour which could be smoking, drinking and drugs. These could be influenced by friends, parents or a guardian and also from the environment they live in. Albert Bandura proved this because he observed this by doing the bobo doll experiment which was children watching a adult kick, punch and sit on the doll. The children then were allowed to go in a play with the doll and they did what they had observed. But also in the room there was other items that they could play with so they could chose to be aggressive or not but they chose to play with the doll, when they were playing with the doll some got guns involved and pretended to shoot it, which the adult never did. The children also used aggressive language towards the doll, this showed that because they had observed the adult being aggressive towards the dolls the children copied. Bandura also believed that behaviour can be learnt from the following principles observational learning, this is watching someone else perform a behaviour such as smoking, drinking, wearing a cycle helmet, they can be learnt but does not have to be reproduced unless the person is motivated to perform the behaviour. A role model which is an individual that inspires others as they could be prestigious, attractive, have a high status and they may copy their behaviour. Modelling which is the process of basing behaviour for example dressing the same as someone who they may admire. Availability the behaviour to be learnt must be available this could be performed somewhere for the individual to see this could be on TV, the computer, games, there peers and family members. Attention the behaviour must be noticed or we will not be able to learn it, if someone is feeling unwell they may not pay attention which could be a problem because you will not remember the procedure. Retention is behaviour that must be retained which is that the person must be interested enough and old enough to retain the information in their memory. Reproduction the individual must be capable of performing the behaviour. Motivation behaviour will be learnt and then performed. Humanistic approach Maslow was a psychologist that believed we were all seeking to become the best that we possibly can be physically, spiritually, emotionally and intellectually, he called this self-actualisation. He also made the theory known as hierarchy of needs this explains that every human requires certain basic needs to be met before they are able to move on to the next stage. He also believed that all our energies will be focused on the stage that we are at, until the basic needs are met we will not focus on our emotional needs and to feel self-esteem which is how valuable we may feel, for someone who has a high self-esteem they will believe that that they are loved and are loveable and also that they feel important and valued. For someone who has a low self-esteem they could feel worthless and that they have no value to anyone and may feel unloved and that they are not unlovable. Self-concept is developed at an early age and it is the way we see ourselves, for example if someone was a child got told they were silly they are more likely to be that way were if a child is praised they will be behave and will have a positive self-concept. Rogers was interested in concept of self, it is the way we view ourselves which includes physical and biological attributes like being male or female, short or tall. He believed that we also hold a concept of our self which represents as view of how we should be and as we would like to be, when there is incongruence between our self and our ideal self we can become unhappy and troubled. (betec level 3 health and social care book 1) Biological approach The maturational theory is that a child would be born with a set of genetics which are passed down through their parents, which are cognitive, physical, and other developmental processes which unfold over time. It is a theory that states that development is to nature not nurture. Gesell’s theory was that he believed that the development happened the way it was suppose to, this was from developing in the womb until birth. After birth he believed that this is when the child’s genes started to develop them into the person that they were meant to be. He also believed that the environment supported them developing their skills, talents, personality and also their interests but what was the main thing that helped the child develop was the maturational process. The importance of genetic influences on behaviour is that genes affect someone’s behaviour in a numerous of ways. A dominant gene can cause disorders like Huntington’s disease which can be passed on through a parent. Other disorder could be cystic fibrosis which both parents need to carry the gene in order for their child to get it. Disorders can be passed down but are not genetically determined which can lead to the person developing the disorder for example breast cancer can be passed down if one of the family members carry the gene. Psychodynamic approach focuses on unconscious thought processes, the patient will explore the unresolved issues and the conflicts that they have had in in the past which are believed to affect them in their present life. The therapies focus on relieving and resolving the unconscious conflicts which are motivating their symptoms. Freud first developed the vital ideas which bring about the approach as a whole particularly the idea that understanding behavior requires insight into the thoughts and feelings that motivate our actions. Freud also describes conscious mind, which consists of all the mental processes of which we are aware. For example, you may be feeling hungry at this moment and decide to get something to eat. Erikson’s theory differs in a number of important ways. Erikson believed that personality develops in a series of predetermined stages. Unlike Freud’s theory of psychosexual stages, Erikson’s theory describe the impact of social experience across the whole lifespan.

Psychotherapy Essay Example | Topics and Well Written Essays - 1500 words

Psychotherapy - Essay Example Using this technique requires the therapist or counsellor to have unconditional positive regard, genuineness and empathic understanding. (Wikipedia "Psychotherapy" 3) Carl Rogers in the 1950's was the proponent of this system and he became very controversial because he used the term "counselling" to connote a softer and more positive and humanistic approach to psychotherapy. The technique used in PCT is non-directive, where the therapists use effective listening skills in facilitating the face-to-face communication. "Cognitive Behavioural Therapy (CBT) is a psychotherapy based on modifying everyday thoughts and behaviours, with the aim of positively influencing emotions." (Wikipedia: "Cognitive" 1) According to Wikipedia, CBT is based on the thoughts, the emotions and the behaviour, which are, how we think, how we feel and therefore how we act as a result of the interactions of how we think and feel. In other words, how we think influence how we feel and behave on a certain situation. The problem is created because of some irrational or unrealistic thinking that gives rise to a negative a feeling and leads to a problematic behaviour. An example of which, is a child who thinks his mother does not love him because he is "dumb" therefore keeps getting his mother's attention by being excessively naughty. CBT is applied to situations like this, sometimes ranging from ordinary problems to abnormal psychological conditions and are treated through series of face-to-face sessions with a trained psychoth erapist.Other Similar Approaches Person-Centred Therapy, considered "a founding work in the humanistic schools of psychotherapies" (Wikipedia "Client-Centred" 1), is a positive approach to psychotherapy that uses the concept "here and now" and self awareness. Carl Rogers patterned his works from the existentialism theories of Abraham Maslow and the hierarchy of human needs. Other approaches that were developed from this concept but branched out to more specific systems were the Feminist therapy, Somatic Psychology, Expressive therapy, Brief therapy, Systems therapy, all of which use the modern approach of valuing the client's will to heal himself. (Wikipedia "Psychotherapy" 3) The Cognitive Behavioural Therapy does not stand on its own. In other words, it is a general term for a classification of techniques, an "umbrella term for many different therapies that share common elements" (Wikipedia "Cognitive" 2). Albert Ellis in the 1950's was the first to develop the combination of cognitive and behavioural approaches, the Rational Emotive Behavioural Therapy (REBT) and Aaron T. Beck developed the Cognitive Therapy. Richard Heimberg based his Cognitive Behavioural Group Therapy (CBGT) on CBT applying group therapy which made patients feel better when they knew that

THE GLOBAL ECONOMY_2 Essay Example | Topics and Well Written Essays - 2500 words

THE GLOBAL ECONOMY_2 - Essay Example In the last few years, however, this has changed dramatically. Rising government debt, and indeed, the economic health of several nations, is now at the center of the public policy debate. The results of the recent national election in Britain, was in part, a reflection of public dissatisfaction with the state of the economy and the growth in the level of debt under the Labour Party’s administration. As long as deficits are kept at manageable levels and as long as the economy experiences growth, there is no need for concern. The question, of course, is what constitutes â€Å"manageable† and what level of economic growth is sufficient to honour the repayment of the debt? Economists prefer to compute a measure of debt as a percentage of Gross Domestic Product (GDP) because it is a reliable indicator that controls for the size of the economy. For example, if the U.K.’s debt is five percent of GDP in a given year and Denmark’s debt ratio is nine percent of GDP, we have a reasonably accurate means of examining the comparative debt level even though the economic output of each country is different. The International Monetary Fund data shows that during most of the 1990s, the annual debt to GDP ratios for Britain and the United States averaged between three and five percent [http://www.imfstatistics.org]. This was considered acceptable because the economies of the two countries were growing at between four and six percent per year. In 2010, the Congressional Budget Office estimates the debt to GDP ratio for the US at 9.9% of GDP while economic growth is estimated at 3.2 percent [http://www.cbo.gov]. The Statistics Office estimates that the debt to GDP ratio for the U.K. in 2010 at 10.6% of GDP with economic growth forecast at 3 percent [http://www.statsitics.gov.uk]. The current debt to GDP ratios for both countries are clearly unsustainable. Warnings have recently been issued to the U.K. that the country’s credit rating may be lowered over fear

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 12

Marketing - Essay Example Marketing is a particularly fundamental function for strategy formulation in a business. It informs a strategy, counsels it, reviews it and provides insights into strategy formulation in an organization. An outstanding marketing department is involved in a continuous cycle of measure-analyze-plan-measure. This cycle is as well a key ingredient of strategic business management function. Therefore, in essence, marketing is a key element of strategic management function. Great marketing can help the company in identifying and addressing improvement strategies to customers in either product differentiation or distribution channels (Kotler et al 2009). For example, forecasting is part of strategic planning, sales and marketing forecasts as always the main tools used in budgeting for the marketing function. In marketing research, the Research and Development personnel are essential for effective results analyses and interpretation. Kotler et al (2009), the chief aim of strategic planning i s promoting the discernment of the company in the minds of the customers and consequently to increase customer relation and profitability of the business. Business strategic planning has to be undertaken to ensure the evaluation of all the options in a given situation. In such considerations, only the marketing function and research and development function are involved in result oriented research for improvement of service to the customer. Marketing Function versus Other Organizational Functions The marketing function of a business is the process that combines the product with pricing, promotion and distribution to reach the respective customers or end users. Marketing is one of the most significant functions of a business since it has a direct impact on sales and profitability of the business as well as customer relation. Because of this importance, the marketing function has a greater interrelation with other business functions like finance, accounting, production, research and d evelopment, technology, procurement and human resource among others. Building a profitable customer relationship in the marketing function requires interaction with the other business functions (Kotler et al 2009). I. Finance and marketing Every marketing plan always includes a primary financial dimension. Key aspects of a marketing planning and control are budgeting and profitability analysis. These issues require high resolution on significant financial issues like the definition of profits (e.g. Returns to equity or returns to investment) and determination on the appropriate controls for such profits (e.g. Taxes or inventory evaluation). All marketing decisions are investment decisions aiming at profitable customer relation hence adequate financial information is significant. Nevertheless, marketing is essential for the finance department since the information generated from marketing is used in financial analysis and forecasting (Kotler et al 2009). For example, the marketing te am in organization utilizes the annual company financial reports and other financial documents to help them with budgeting. This helps to reduce duplication of work in the marketing team for employing financial personnel since the financial personnel are already available in the company. The marketing team is, therefore, able to apply financial performance indicators to their relevant respective market segments to ensure that they always remain relevant to customers. II.

International Production and Trade Essay Example | Topics and Well Written Essays - 750 words - 2

International Production and Trade - Essay Example Dumping has led to development and enactment of various rules and regulations for international trade to foster more cooperation among different countries. Lack of proper and comprehensive and binding international trade regulations, tensions between trading partners are likely as states try to maximize domestic gains from trade, often at the expense of trading partners’ welfare. Chapter six of the notes also deals with selling products from one country to a different country, is likely to affect the domestic business and trade in the importing country. This requires the government to formulate laws and regulations to enable a level playing ground for all players in the business, both local and international trade. International traders are likely to bring in cheaper products and services that are likely to disrupt the demand and supply of the business environment and will greatly affect the sales in of the local businesses, thus leading to losses and loss of jobs in the count ry. There is need to have in place regulatory measures to ensure there is a level playing field and that international trade does not affect the local businesses in the negative way (Fried 34). ... WTO ensures that all the rules and agreements entered in to by various countries are observed to the later and the countries failing to follow the rules will be punished through appropriated sanctions from the body. Chapter six also discusses the various perspectives of international trade. The three main perspectives of international trade include the Liberals, mercantilists and structuralists, who have different views and opinions regarding to how trade should be conducted on the international scene. For liberalists, international trade should be conducted using the ideas of thinkers such as ideas of Smith and Ricardo, who give various conditions within which the trade can flourish on the international arena. In Ricardo’s theory of comparative advantage, he provided liberal ideas about how trade can flourish between countries using their strengths and weakness in terms of their production of goods and services. According to both Ricardo and Smith, global trade should not be based on who can produce the most of any give product, since this can be disadvantageous for businesses due to the limitations of scarce resources. This limitation means that no particular country can produce as much as it wants of all goods and services; opportunity cost must therefore be considered. Absolute advantage cannot therefore be relied on as a policy for international trade. On the other hand, comparative advantage is the best policy because it allows countries to produce whatever they can produce efficiently and then getting the other products from other countries or businesses that also have a comparative advantage in the production of such products and services. According to

Virtual Field Trip Essay Example | Topics and Well Written Essays - 500 words

Virtual Field Trip - Essay Example Hence, the CSG seeks to empower leadership, collaboration, decision-making skills and social awareness. The Council of State Governments was founded in 1933. It was initiated by then Colorado Senator, Henry Toll. Besides the organizations’ functions in America, it fosters offices in the government’s territories in other countries such as Puerto Rico, Guam, and the Northern Mariana Islands. It is a non-partisan as well as a non-profit society supported by the respective states. Supplementary funds are also derived from different aids like contributions, registration fees, and grants. It currently maintains its headquarters in Kentucky. It is managed by the organization’s executive director. A governor functions as the President of the Council. He is aided by a member of a state of legislature who performs as the chairman. At present, CSG is headed by Jay Nixon, Missouri Governor. The chair is Gary Stevens, Alaska senator. In the absence of the chair, the chair-elect may perform his functions. Mark Norris, Tennessee Senate Majority Leader is the current chair-elect. The vice chair, Carl Marcelino, is the New York Senator. CSG’s website can indeed help individuals acquire more knowledge and discernment when it comes to politics and its systems. Firstly, the featured items are quite beneficial in nurturing insights as to the various leaders’ opinions, actions, and legislations. Other elements such as the military, economy, and geography are likewise being illustrated. The organization’s web page also features policies and research which can give ideas on how sociological and psychological findings affect rulings and plans towards societies’ improvements. Another page on the scheduled leaders and members’ meetings highlight schedules, addresses, topics, and minutes. This specifically shows how people in authority manage their time, resources, and power to be present and effective in a number of conferences. Their

Covenants of the Old Testament Research Paper Example | Topics and Well Written Essays - 1500 words

Covenants of the Old Testament - Research Paper Example Whether it is one covenant expressed in different contexts and hence different forms, or it is different covenants with different persons, depends to a certain extent on individual interpretations† (Poon 42). God has made covenants with certain persons in the Hebrew Bible and some of these covenants could be unconditional or could clearly depend on the loyalty or fidelity of the human partner. God established covenants with notable people in the bible like Noah, Abraham, Moses and David (Brueggemann 91). It is important to note which of the covenants that God established with these persons in the Hebrew Bible that is unconditional and the ones that are conditional. In the book of Genesis, God made a covenant with Noah after he (God) had used flood to destroy the people of the earth except Noah and his family. According to the bible, God told Noah that, I solemnly promise you and your children and the animals you brought with you- all these birds and cattle and wild animals- tha t I will never again send another flood to destroy the earth. And I seal this promise with this sign: I have placed my rainbow in the clouds as a sign of my promise until the end of time, to you and to all the earth. When I send clouds over the earth, the rainbow will be seen in the clouds, and I will remember my promise to you and to every being, that never again will the floods come and destroy all life. For I will see the rainbow in the cloud and remember my eternal promise to every living being on the earth. Gen. 9:8-17 In the covenant that God made to Noah, it is clear that God did not like the fact that he had to destroy the people that he created with flood and due to the love that he had for Noah and his family, he had to establish this covenant with Noah and his generation. God promised not to open the floodgates of heaven and use water to destroy the world again. He promised that he would not destroy humans and animals with flood as he told Noah that the rainbow that appea rs in the cloud is the sign of the covenant that he (God) made with Noah and his generation. The rainbow shows that, to every covenant, there is a sign. The rainbow is also a reminder to man of God’s promise never to use flood to destroy the world again. This covenant could also be referred to the covenant of the preservation of life (Harris & Platzner 14). God gave Noah this covenant to assure him of his steadfast love for the human race. However, it should be noted that, the covenant that God made with Noah is an unconditional one as it did not in any way depend on the fidelity of the human partner. At this point, it is also pertinent to take a look at the covenant that God made with Abraham, who was a descendant of Noah. Abraham was a man of faith; he was a man that walked with God. As a result of Abraham’s faithfulness, God had to establish a covenant with him. God bestowed a great blessing upon Abraham that has made people to be blessed through him. In the fifteen th chapter of Genesis, God tells Abram (as his name was called then) that, â€Å"I have given this land to your descendants from the Wadi-el-Arish to the Euphrates River. And I give to them these nations: Kenites, Kenizzites, Kadmonites, Hittites, Perizzites, Rephaim. Amorites, Canaanites, Girgashites, Jebusites.† (Gen. 15:18-21). This was the covenant that

Business Law exam 1 Essay Example | Topics and Well Written Essays - 750 words

Business Law exam 1 - Essay Example Various studies have shown that most people do not have sufficient knowledge about employment law; as a result they are disadvantaged in the employment environment especially in an event of dispute (Moran 13). Also, most people in the workforce do not understand their rights and in most cases act against their own self interest based on insufficient information. Jill Johansen’s scenario is one of many others that demonstrate how employees may be short-changed or disadvantaged in an event of dispute between the employers and employees. The scenario presented aptly shows that Johansen was short- changed and it is imperative that she seek damages and remedies. In search of remedies and damages, Johansen must prove labor and employment laws relating to her situation. This is crucial because US state and federal labor and employment laws provides for employee’s rights and how employer and employee should relate, as well as the appropriate manner of terminating their relationship and remedies and damages involved. Besides, Johansen must prove some elements of proof relating to her situation. It is advisable that the plaintiff must prove elements of proof so as to win suits (Moran 55). Since Johansen seeks to be awarded remedies and damages she must prove the following elements: the defendant (employer) did not originally or subsequently divulge the full description of the job; the defendant, in a calculative manner included client escort service as part of her job after two months of the plaintiff contract; the additional job requirement is told to her without seeking her approval regarding that job requirement. Each of these elements raises concerns on the veering off from the fundamental elements of the written contract between Johansen and her employer, a situation that seems to act against the interest of Johansen but

Your objective for this assignment is to insert a significant floral Essay

Your objective for this assignment is to insert a significant floral feature into your environment and to observe and describe its impact - Essay Example Looking closely at the carnations on the table and the satisfaction I get from such a site, I would say my emotional and behavioral responses to the assignments I complete are significantly attached to them. Having watched body languages of colleagues who visit me, in addition to their cheerfulness at the site of these flowers, the reflection is simple; carnations are a healthful and natural moderator of how our moods adapt to the environment. Upon receiving these flowers, my excitement and the smile of one of my closest friends who happened to have been around during the delivery demonstrated extraordinary gratitude and delight to the vendor. The reaction was collective, age notwithstanding. The positive perception about simple things I experience in life have been enhanced since the instalment of the carnations on my table. The mood is exciting, the air is fresh, and the smell is wonderful. Soring depressions I had sitting in a quiet and dull room have subsided. Agitation and anxiety have also reduced a great deal. I wish my friends had the opportunity to spend countless hours with me in this study room to experience the relation and therapy emanating from mere product of nature. The placement method I employed in the display proves the point that the carnations symbolizes sharing. The arrangement is placed on the edge open to people who visit the room. The positive emotions need to be shared, and I believe my endeavors are perfect in lieu of wonders worth sharing. The instructions attached with the flowers helped in proper management of these delicate products. As much as new deliveries are scheduled after every two days, the outgoing bouquet still serves its purpose of bringing ambience and satisfaction to happy feelings and improved moods each and every day. Orders are made a day before the flowers the picked from the farms. Deliveries are made by

Worlds environmental problems Essay Example for Free

Worlds environmental problems Essay Introduction Rational Based on the past experience in the area of environment and resource studies, the environmental problems such as the accumulation of heavy metals in water and sediment in the canal and river have been the major focus in the study area. The study shows that the major source of heavy metals that accumulate in water and sediment is industries. As a result, it motivates the researcher to choose the research topic about industrialization is responsible for the worlds environmental problems. This current research will certainly be useful for the researcher. It is because this research is closely related to the researchers future study, particularly in the area of environmental engineering. The analysis of research topic Industrialization and the worlds environmental problems are shown as the topic area of the research in the diagram. The research topic is focused on the relationship between industrialization and the worlds environmental problems. Therefore, there are two aspects in the topic which are industrialization and the worlds environmental problems. The purpose of this research is to take a position whether industrialization is responsible for the worlds environmental problems or not. Industrialization brings many problems to the worlds environment. As a result, it is definite to study the causes of worlds environmental problems which can be explained with three main aspects. These three main aspects are the aims of industrialization, the consequences of industrialization and the governments policies about industrialization. Moreover, it is certain to study the effects of these three causes on the environment as have been shown in the diagram. Therefore, it can be proposed that industrialization is responsible for the worlds environmental problems. The diagram below shows the structure of the analysis of research topic. Industrialization is responsible for the worlds environmental problems Data collection The research method The research covers four steps shown as following. Firstly, the research topic that industrialization is responsible for the worlds environmental problems is analyzed in order to find out the probable areas that the research should concentrate on and the information which should be presented. Secondly, the definition of key concept is given. It is that industrialization can be defined as using developed technology in order to change a process of production from small-scale to mass production. After that, based on the definition, research evidence such as examples and statistical data are collected and analyzed in order to support the argument that industrialization is responsible for the worlds environmental problems. Finally, the information is organized into three main reasons of industrializations responsibilities to the worlds environment which are the aims of industrialization, the consequences of industrialization and the governments policies about industrialization. Annotated bibliography Alder, J., Cazamias, P. Monack, D. (1995). Benchmarks : The Ecological and Economic Trends that are shaping the natural environment and human societies. In R. Bailey (Ed.), The true state of the planet (pp. 394-453). New York: The Free Press. This chapter has been written for universitys student who studies in the area of environment. The major area is to present and analyze the data about ecological and economic trends such as world domestic product, total consumption of energy in the world level, water quality violations in United States, emission and atmospheric concentration trends for selected air pollutants in United States. The important information that has been mentioned is the total consumption of energy that is used in economic  sectors. Beder, S. (1996). A case study: The greenhouse effect. In S. Beder (Ed.), The nature of sustainable development (pp. 201-213). Newham: Scribe Publications. This chapter has been written for environmentalist and student who study in the environmental area. The major area is to present some information about the greenhouse effect such as the consequences of greenhouse effect, the responsibility for global warming, the responsibility for reducing greenhouse gases. The important information in this chapter is to tell about the main sources of greenhouse gases. Castillo, C.C. (1995). The sequencing of industrial policies in ASEAN nations. In T. Tullao JR., G.Largoza C. Castillo (Eds.), Issues in Philippine Economic Development (pp. 75-92). Manila: De La Salle University Press. This chapter has been written for students who are studying in social sciences. The major area is to reveal the governments policies of different country in Asia such as Philippines, Malaysia, Thailand, Indonesia and Singapore. The government of each country tried to support industrialization in order to increase the economic growth. For example, Philippines government exempted manufacturing industries from all taxes such as exempting tariff of raw material. Eastop, T.D. Croft, D.R. (1990). The economic of energy-saving schemes. In T.D.Eastop D.R. Croft, Energy efficiency for engineers and technologiests (pp.6-26). Great Britain: The Bath Press. This chapter has been written for students who are studying in engineering or technology course. The major issue is to reveal how to decide to invest in energy-saving measures such as what the types of costs of energy usage are  and how to calculate the value of energy saving. The important information that has been mentioned is the price of fuel per unit energy. Martin, M. Allenby, G. (1993). Global Distribution of Manufacturing in the 1980s. In M. Martin G. Allenby, World: Environments and people (pp. 416-445). NSW: Southwood Press. This chapter has been written for the students who study in environmental program. The major area is to reveal how the distribution of manufacture in the world is. Moreover, the author also talks about why some developing nations have the success in establishing a manufacture. The important evidence that is presented in this chapter is talking about the ranks of the worlds exporters of manufactures in developing nations. Martin, M. Allenby, G. (1993). Non-renewable Forms of energy. In M.Martin G. Allenby, World: environments and people (pp. 71-89). NSW: Southwood Press. This chapter has been written for the students who study in environmental program. The major topic area is to reveal about the non-renewable forms of energy such as fossil fuels and nuclear power which is the newest energy sources. The important information that is presented in this chapter is the component of the coal such as carbon dioxide, sulfur oxides, heavy metals, organic compounds and radioactive element. Mulhall, D. (1992). Environmental Management: The relationship between pressure groups and industry-A radical redesign. In D. Koechlin K. Mà ¼ller (Eds.), Green Business Opportunities (pp. 187-203). Great Britain: Biddles Ltd. This chapter has been written for environmentalist. The major issue is to reveal the reasons for the emergence of environmental groups and talk about the impact on peoples live. Moreover, the author also talks about cost of waste management technology and how the movements of environmental groups are. The important evidence that has been mentioned is German industries have to spend a lot of money to eliminate their waste that occurs from  production. New South Wales Department of Energy. (1998). Manufacturing sector energy projections for New South Wales to 2010. In New South Wales Department of Energy, Analysis of energy use in the New South Wales manufacturing sector (pp. 121-130). NSW: Author. This chapter has been written for executives of private organizations or the government in order to use this information to manage the energy use of industries in New South Wales. The major topic area is to present the energy consumption by industries and fuel types that are used by New South Wales manufacturing. The important evidence that has been mentioned is New South Wales manufacturing used coal to be the energy more than other kinds of energy. Sedjo, R.A. (1995). Forests: conflicting signals. In R. Bailey (Ed.), The true state of the planet (pp.178-209). New York: The Free Press. This chapter has been written for universitys student who studies in the area of environment. The major issue is to present the reasons that why the forests are destroyed. This chapter also presents the idea about how the forests can be protected and renewed such as setting protected area and plantations. The important evidence in this chapter is the current situation of global forests. Toal, B.A. (2001, October). Renewable: Future shock, Oil Gas Investor [online]. Available: Proquest 5000 Full-Text Database. [Accessed 2 December 2002] This journal article has been written for students who study in the area of environmental science and environmental engineering or any businessman who considers to environment. The major issue is to present that energy sources such as oil and gas are decreasing. Therefore, renewable resources should be used as the alternative of using energy. As a result, it is time to focus on developing renewable resources. The important examples in this journal  article are the research about photovoltaic devices (solar cells), biomass energy and wind turbines. Unite, A.A. (1995). Recent developments in foreign direct investments in the Philippines: Policy, Trends, and Issues. In T. Tullao JR., G. Largoza C. Castillo (Eds.), Issues in Philippine Economic Development (pp.97-136). Manila: De La Salle University Press. This chapter has been written for students who study in the area of social sciences. The major issue is to present about the foreign investment policies in Philippines and give the growth rates in foreign direct investment. Moreover, this chapter also gives the information about the issues of the foreign investment in Philippines such as the change of the foreign investment policies. The important evidence that has been mentioned is the policy that the Philippines government uses to encourage foreigners to invest in Philippines. Critical Review The two sources by Martin Allenby and Toal focus on the topic area of energy resources which are classified as renewable and non-renewable resources. Moreover, the authors relate the amount of resources to the using of resources in order to make people have the awareness about the limit and decreasing of non-renewable resources. The authors also emphasize people to use renewable resources as alternative energy sources. It is believed that these two sources clearly present about the situation of using natural energy resources and show that it is time to do the researches in order to develop the quality and cost of using renewable energy sources. In the articles written by Martin Allenby and Toal, they both reveal that non-renewable resources are decreasing; as a result, people should focus on using renewable resources as the energy instead of using non-renewable resources. However, in the article by Martin and Allenby, the authors emphasize on presenting the information about non-renewable forms of energy that are finite resources (Martin Allenby, 1993, p.71). The authors report  that the most important sources of energy in the world today particularly in the industrial countries are the fossil fuels ( Martin Allenby, 1993, p.71). For example, oil provides 40 percent of the worlds primary energy consumption (Martin Allenby, 1993, p.79). However, oil is not a plentiful resource. It is estimated that oil reserves are around 2000 billion barrels but only haft of oil reserves has been found and 400 billion barrels have been used (Martin Allenby, 1993, p.79). There are around 650 billion barrels that have been left in prov ed reserves (Martin Allenby, 1993, p.79). Another example which is mentioned in this article is natural gas. The authors report that the using of natural gas is increasing because it is clean, cheap and easy to handle (Martin Allenby, 1993, p.82). However, natural gas is not renewable and it has a limited supply (Martin Allenby, 1993, p.84). Moreover, the authors mention to coal that although coal is non-renewable resources (Martin Allenby, 1993, p.88) and burning coal create the pollution (Martin Allenby, 1993, p.87), it is used in many kinds of industries and the major use of coal is in electricity generation (Martin Allenvy, 1993, p.87). The authors conclude that people are aware that the fossil fuels are finite and non-renewable; therefore, they have become to look at renewable resources as alternative energy sources (Martin Allenby, 1993, p.89). On the other hand, in article written by Toal, the author focuses on showing the researches that have been done in order to develop renewable energy and energy efficient technologies. The author reports that 70 percent of research work that has been done by The National Renewable Energy Laboratory (NREL) is about the supply-side energy technologies of photovoltaics, biomass and wind (Toal, 2001, p.2). According to Kazmerski, director of NRELs national center for photovoltaics at Golden (cited in Toal, 2001, p.2), after many researches about photovoltaic devices or solar cells have been done, photovoltaic devices or solar cells are cheaper and more efficiency than the pass. Moreover, Bull, associate director of science and technology for all of NREL, reports that NREL is doing the research about biomass energy (Bull, cited in Toal, 2001, p.3). It is believed that the cost of biomass will be cheaper in the future and biomass energy will be produced more than now (Bull, cited in Toal, 2001, p.4). Further more, Thresher, director of NRELs national wind technology center, presents that the problem in the past to produce electricity by  using wind is the cost of production was too expensive (cited in Toal, 2001, p.4). However, since wind turbines have been developed, the wind machines have become bigger, more efficient and cheaper (Thresher, cited in Toal, 2001, pp.4-5). The issues discussed in the sources have been considered as an important issue because decreasing and exhausting of non-renewable resources are going to be serious problem. It is showed that non-renewable resources such as oil, natural gas and coal are decreasing. They will be exhausted in the future if people still use much these kinds of energy. Therefore, these non-renewable resources should be conserved and people should use renewable resources such as solar energy and wind instead. Historically, non-renewable resources are the most important energy sources in the world. Currently, non-renewable resources are shrinking and renewable resources have been considered as the alternative. As a result, many researches have been done in order to develop the quality of renewable resources and reduce cost of them. In Martin and Allenby article, it shows that fossil fuels such as oil, natural gas and coal have been used by many kinds of industries even though they are finite and non-renewable (Martin Allenby, 1993, p.76-88). However, Toal reports that there is the organization in America which has been established in order to develop renewable energy such as photovoltaic devices (solar cells), biomass and wind (Toal, 2001, p.2). These two articles show that the authors have the consideration about the decreasing of non-renewable resources by trying to encourage people to use renewable resources instead non-renewable resources. It can be seen that using non-renewable resources will make these resources exhaust because non-renewable resources are finite. As a result, it is very important that people should focus on using renewable resources. It is clearly distinguished whether each author of these two articles is objective or not. The article written by Martin and Allenby is objective because the authors present the issue by referring to the international situations. Moreover, the authors use the statistic data to support their research such as distribution of the worlds known oil reserves by region (1984) (Department of International Economic and Social Affair, 1987, cited  in Martin Allenby, 1993, p.86). The article written by Toal is subjective because the author emphasizes on doing the researches about renewable forms of energy in order to use them instead of using non-renewable energy sources by The National Renewable Energy Laboratory (NREL). Even though the author refers to the other experts opinions, all of these experts are the people who work for NREL. For example, according to Bull, associate director of science and technology for all of NREL (cited in Toal, 2001, p.4), cost of biomass will cheaper in the future and biomass energy will be produced more than now. It can be seen that the article written by Martin and Allenby is objective, whereas the article written by Toal is subjective. However, the examples or evidence in these two articles are clearly presented because the authors present the data by using graphs and tables that are easy to understand. Although the examples or evidence that are used in these two sources are not current, they still can be used because some of them are general knowledge. On the other hand, some of statistical data can be used as the direction of change for the future. For example, non-renewable resources are finite; therefore, the amount of them can not increase. In contrast, they are decreasing because non-renewable resources have been used as the major source of energy. Therefore, it can prove that non-renewable resources are decreasing and it is time to develop renewable resources to use as the alternative of energy sources. Even though one article is objective, whereas another is subjective, these two articles are clearly presented about the situation of using natural resources to be energy. In both articles, the authors present the data clearly because all data are presented directly to support the authors argument by using tables, graphs, maps and quotations. For example, the article written by Martin and Allenby explains how each type of non-renewable energy sources such as oil, natural gas and coal formed (Martin Allemby, 1993, pp.71-88). In this part, the authors use the maps to show the areas that these non-renewable energy sources formed in order to make clear understanding about the areas that these energy resources formed (Martin Allemby, 1993, pp.71-88). Further more, the authors also present about the amount of each kind of non-renewable resources in order to support their argument that energy resources which are mostly used are finite by using tables (Martin   Allenby, 1993, pp.71-88). \The article written by Toal mentions the results of researches that have been done by The National Renewable Energy Laboratory such as the research about photovoltaic devices, biomass energy and wind turbines by using quotations and graph (Toal, 2001, pp.1-5). The evidence that Toal uses can show the possibility of using renewable energy sources. Thus, the evidence can support his argument that it is time to focus on developing renewable energy resources to use as the alternative of energy sources instead of non-renewable resources which are decreasing. Therefore, it can be said that these authors interpret data clearly in order to confirm their argument. Both articles are general study because the authors only want to explain some important points about energy source. Therefore, the authors conduct research in order to confirm their argument. However, in the article written by Martin and Allenby, the authors have conducted enough research because the authors use the statistical data to support each area that they mention. Even though all of statistical data that authors use are selected from one source, these data come from the exploration by using scientific method. As a result, these statistical data have the accuracy and they can be considered as the fact. Further more, the authors use these statistical data that mention to the international situation to support their argument. For example, the authors use the statistical data that show the distribution of the worlds known oil reserves when they explain that oil is finite (Martin Allenby, 1993, p.77). On the other hand, in the article written by Toal, the author has not conducted enough research because all of data and other experts opinions are selected from one source. Moreover, all of them only describe the situation of developing renewable resources in America. For example, the author refers to the cost and the efficiency of photovoltaic devises that they are cheaper and more efficiency than the past because of doing the research by NREL (Kazmerski, cited in Toal, 2001, p.3). It can be seen that Martin and Allenby have done enough research, whereas Toal has not done enough research. Therefore, it can be said that Martin and Allenby conduct their research more thoroughly in order to confirm their argument. Among the two sources which are reviewed, it can be clearly seen that the  article written by Martin and Allenby has practical suggestion because it is possible to use renewable resources as the energy. Currently, the cost of renewable resources is the limitation of using renewable resources to be the energy sources. However, it would be possible to decrease the cost. The authors suggest that the research in the area of changing the cost of renewable energy should be done in order to tend people to use renewable resources as the energy sources (Martin Allenby, 1993, p.89). It is because the renewable energy such as sun and winds are infinite (Martin Allenby, 1993, p.89). Further more, many renewable resources are the clean energy. Therefore, it will be benefit for the environment if people use renewable resources (Martin Allenby, 1993, p.89). On the other hand, in the article written by Toal, the author does not make any suggestion. However, it is not necessary to make any suggestion because the author only wants to present the important point which is about possibility of using renewable resources to be the alternative of energy sources. Further more the author only wants to emphasize that it is time to focus on doing research to develop renewable energy resources. Therefore, it can be strongly said that Martin and Allenby have made practical suggestion in their article because renewable resources can be used as energy sources, whereas in article of Toal, it is not necessary to make any suggestion. Among these two sources, in the article written by Martin and Allenby, the authors have not used other experts opinions to support in their article. It is because their article presents the general knowledge that has been proven by many researchers by using scientific method. For example, the authors refer to how non-renewable resources formed and the amount of each kind of non-renewable resource (Martin Allenby, 1993, pp.71-88). In contrast, the article written by Toal is well supported by other experts opinions through using the quotation of other experts opinions. Toal refers to the situations of using renewable energy sources such as cost and quality that has been researched by NREL (Toal, 2001, pp.2-5). For example, according to Kazmerski (cited in Toal, 2001, pp.2-3), Some 35 years ago, when I started in photovoltaics, these devices were used almost exclusively for satellites. A solar cell would cost about $300 to $600 per watt. Today, a solar-cell module such as you would put on your roof-costs $3 to $6 per  watt. And in the future, with the use of thin-film PV technology, we could see that cost drop by half. In addition, the efficiency of commercial solar cells- their ability to convert sunlight into electricity- has risen from 7% to about 15% to18%. Not only Kazmerrskis opinion, but also Bulls and Threshers opinion that Toal uses to support in his article by using quotation. It can be seen that quotations clearly support Toals argument about the possibility of using renewable resources to be alternative of energy sources. Therefore, it is certain for the method of quotation to support authors argument stronger through using other experts opinion. In conclusion, the review shows that energy resources such as natural gas, oil and coal are non-renewable resources and they have the limited supply. As a result, people should use renewable resources as the energy instead. In this review, two articles have been discussed in different six aspects. There are the historical and current significance, the objectivity of the writers, the interpretation of data, the thoroughness of treatment, the practicality of suggestion and other experts opinions. The authors of each article present their argument in different way. However, the authors of both articles use the examples, evidences or other experts opinions to support their arguments and present them clearly. More over, Martin and Allenby make their suggestion practically in their article. However, these two articles will be more effective than present if the authors use current data or current evidences and select data or evidences from various sources. The Analysis of the research The research is limited by three factors. These three factors are the types of information, the research focus and the time limitation. The first limitation is the types of information. The information used in the research is all secondary information such as the research results by Beder in the field of sources of greenhouse gases, the research results about the cost of investment in environmental protection by Mulhall. The information is conducted in order to support the argument. However, the information has not been examined closely whether it has exactly happened or not. The research focus is the second factor that limits the research. It is because this  research focuses only on the current situation such as the consumption of energy in order to use the energy in economic sectors such as industry and agriculture by Adler, Cazamias and Monack. This research does not cover any environmental situation before industrial revolution and during the beginning of industrialization. The final limitation in this research is the limitation of time. The research has to be finished with in limited time. Therefore, time is an important factor that enables the researcher to do in particular area. Many areas such as governments policies about environmental protection and reasons why governments policies about environmental protection can not control the environmental problems are not included in the research. In summary, these possible factors from the above are the factors that limit this research. Suggestions for future research As the research is limited by three certain factors, all suggestions are presented to overcome these limitations for the future research. The first suggestion is primary sources should be used in order to support the argument such as a survey about the cost of investment in environmental protection and monitoring sources of greenhouse gases. It is because using primary sources can tell about what has actually happened. For limitation of the research focus, the further research should be focused on other areas such as environmental situation before industrial revolution and during the beginning of industrialization. Moreover, the future situation about environment should be predicted. It is because the comparison of environmental situation in each period of time can show how serious environmental problems have been expanded. Therefore, the research area becomes deeper in terms of the relationship between industrialization and environmental problems. Finally, the suggestion on limitation of time is the future research should mainly focus on the past situation of environment, governments policies about environmental protection and reasons why policies about environmental protection can not control environmental problems. All of these suggestions will overcome three possible limitations and produce the deeper and more accurate research in the future.

Factors Affecting Consumers

Factors Affecting Consumers The topic of this study, namely factors affecting consumers purchasing decision on hybrid cars in Malaysia. Hybrid cars are developed to reduce the level of gas emissions into the air and increase fuel economy. As fuel prices rise to the point where many consumers can no longer afford to drive as much as they once have, automobile manufacturers have been faced with many new challenges. Hybrid car are very similar to the gasoline powered automobile most people drive today, the difference is the hybrid cars on the road right now are gasoline-electric hybrids. Many gas powered hybrids are and will be in the available in market today and some that will be coming to Malaysia, that include Honda Civic Hybrid, Honda Insight, Toyota Prius, Hyundai Sonata Hybrid and etc. However, there are very few hybrid cars is to be seen in Malaysia. Only 327 hybrid cars were sold in 2010 (Ahmad, 2011) and 297 total units sold in the whole 2009 (Mahalingam, 2011). BACKGROUND OF STUDY To investigate the relation between independent variables which are price, design, excise duty, fuel economy, consumers environmental consciousness and dependent variable which is consumers purchasing behavior in purchasing a hybrid car. This research study is to examine the association of the independent variables that impulse buying behavior of consumers on purchasing a hybrid car in Malaysia. RESEARCH PROBLEM The innovation of the fuel efficient and environmental friendly hybrid vehicles is becoming popular nowadays. Today, many consumers include Malaysians are becoming more sensitive to rising oil prices and becoming more environmentally friendly, Malaysians are considering the option to buying hybrid vehicles which that can saves them money and make a positive impact on our environment. A research is conducted to find out the consumer behavior of Malaysians and to investigate the factors affecting the consumers purchasing decision of hybrid cars. The questions arise are: Will customers consider hybrid cars are actually worth the money they spend? Will the rising of oil prices leads them to pay more attention to a cars fuel economy? Does the design of the hybrid cars affect their purchasing decision? Does the removal of excise duty for hybrid cars affect their purchasing decision? Or will their environmental consciousness suggest the purchasing of a hybrid car. RESEARCH OBJECTIVE The main objective is to find out the factors that affect consumers purchasing decision of hybrid cars in Malaysia. Through the application of many new and innovative technologies, the hybrid is an extremely efficient vehicle that also significantly reduces emissions. As a result, hybrid vehicles have been gaining in popularity because they are cheaper and consumer enjoys numerous incentives for purchasing a hybrid vehicle. However, the prices of hybrid vehicles in Malaysia are far more expensive compared to the prices in other foreign countries. RESEARCH QUESTION This study is only going to focus on the determinants of consumers purchasing decision of hybrid car in Malaysia. How price of the hybrid cars influence consumers purchasing decisions? What is the relationship between the design of the car and the influence it posses to consumers during decision making to purchase? Does excise duty on hybrid cars affects consumers purchasing decision? How a cars fuel economy will influence the purchasing decisions of consumers? Will a consumers environmental consciousness plays a role in their decision making to purchase a hybrid car? 1.6 SIGNIFICANCE OF STUDY Our study focused on the factors that affect consumers purchasing decision of hybrid cars. This study will determine whether price, design, excise duty, fuel economy, and environmental consciousness will affect consumers decision to purchase hybrid cars. It is important to find out how a consumer is willing to pay for a hybrid car and to know will the design; fuel efficiency and the removal of excise duty on hybrid car influence their purchase decision. There are consumer who will buy a hybrid car because it can save fuel and money, but there are consumers who are not willing to pay a high price for the hybrid car as well. It is crucial to determine the perspective of consumers since they are the end users of products and services. Hence, this study is important to analyse the various factors that influences consumers idea on purchasing, so that it is easy for manufacturers to take vital decisions to fulfill the demand of the consumers. 1.7 SCOPE OF STUDY This study will be focusing on the factors affecting consumers purchasing decision on hybrid cars in Malaysia. The study also focuses mainly on the automobile manufacturers such as Toyota and Honda. Nowadays, vehicles serve as a very important role in our current society where everyone needed transportation to continue their daily lives. Acquiring a car nowadays is considered a necessity, compared to the past where it was considered a luxury (CorpeduCar, 2010). At present time, a car has become our need for easier and faster transportation and to be on time with our daily activities (Harvey, 2011). Surveys have been done by individuals as it is always a best and direct way to obtain opinions from the consumers. This research will be focusing on generation X and Y. Survey questions to understand more about consumers behavior on purchasing a hybrid car will be distributed to consumers from generation X and Y. Generation X and Y were born between the years in 1960 till around 2000 according to Mark Winburn (2010) (as cited in White, 2010, p.4). This study carries out for respondents who are living in Peninsular Malaysia. Consumers from generation X and Y, being the largest generational demography is more concern about the looks and price of the vehicles. Full of gleaming sports cars and eco-friendly vehicles aimed at consumers from generation X and Y. (White, 2010) 1.8 ORGANISATION OF REPORT Chapter 1 This chapter shows the definition of the topic which is about hybrid cars. The factors affecting consumers purchasing decision of hybrid car is examined by using the independent variable that are price, design, excise duty, fuel economy and environmental consciousness. We tend to understand the problems before we conduct our research. After understanding the research problem, we conduct 5 objectives to study on. Chapter 2 We focus on literature review for this chapter. We define the terms of our research variables and also describe further about how and why is these variables related to this research. Chapter 3 For this chapter we are focusing on research methodology. Operational definition of research variable is done in this chapter. Besides that, we did some hypothesis in this research and also the description of the sources use in the research data. After that we describe about the sampling design of our research and also defining the instrument and measurement used in the research. Lastly is to explain how data is analyzed. Chapter 4 This chapter shows the results of the research. In this chapter we include descriptive analysis or demographic analysis and mean analysis. After that we did the normative test to every research variable. Then, we test hypothesis we did earlier end finally, we end up by doing the regression analysis. Chapter 5 This chapter shows some discussion and conclusion of the research. Besides that it shows the suggestion for future, limitation of study and etc. 1.9 SUMMARY In this introduction, a brief overview is given about hybrid cars. This chapter has also identified the research problem and research objectives for this study. The independent variables and research questions are stated for this study. The next chapter gives a more detailed explanation and a literature review for the topic. Chapter 2 Literature Review 2.1 INTRODUCTION This study finds out factors that influence consumers purchasing decision on hybrid cars. Through this research, there are five variables that influence consumers purchasing decision on hybrid cars which are pricing, design, excise duty, fuel economy, and environmental consciousness. The purpose of this study is to determine the factors that affect consumers purchasing decision on hybrid cars. In this chapter, literatures from past researchers are cited to support and explain the given variables in this study. 2.2 OVERVIEW OF LITERATURE This chapter will provide a description of the literature relevant to this study. This research seeks to examine the influence of price, design, excise duty, fuel economy, and environmental consciousness on consumers purchasing decisions. A theoretical framework will show the independent variables and dependent variables that is explained through this chapter as well as giving an overview of what has been reviewed by past researchers. 2.3 THEORETICAL FRAMEWORK Figure 2.1 Factors that affects consumers purchasing decision on hybrid cars Independent Variable Dependent Variable Price Purchasing Decision H1 Design H2 Excise Duty H3 Fuel Economy H4 Environmental Consciousness H5 Source: Adapted for this study 2.4 INDEPENDENT VARIABLES Price Price is one of the variables in this research. Product price are demonstrated to be the variables affecting consumers decisions. According to Chang (2009), price plays several roles in consumers purchasing decision making. For example, price can be an indicator of the degree of perceived sacrifice needed to purchase a product and an indicator of the level of quality. A higher perceived price leads to higher perceived quality and consequently to a greater willingness to buy. At the same time, the higher perceived price represents a monetary measure of what must be sacrificed to purchase the product, leading to a reduced willingness to buy. Consumers purchase decision are affected by price, a particular product may seem too expensive at its regular price, but a good value when it is discounted. Similarly, consumers will be motivated to shift to another brand or use a product less with an increase in price (Litman, 2004). Consumers make their choice, based on the information regarding all the products available on the market and price is an important factor of decision making (KazaKevitch, Torlina Hendricks, 2005). Price is always an important attribute in the decision-making process (Hermann et al., 2007; Lalwani Monroe, 2005; Chang, 2009; Webb, 2011). Playing a more complex role than often attributed to it, price has been a determining factor in consumer choice (Monroe, 1990; Chang, 2009). Consumers remembered information on past and present price and are able to acquire complete information on the attributes of products being considered as options, the objectives of which are to minimize the price paid (Chang, 2009). Progressive Insurance and NADA conducted a poll shows 46% respondents stated that price is still number one concern in their most important new-car attributes ranking (Bryant, 2006). In an interview showed that car buyers indeed consider price an important factor in their purchase decisions (Herrmann, Xia, Monroe Huber, 2007, p.51). In an analy sis of consumers willingness to buy a hybrid car, the purchase price would influence the willingness to buy according to (Tanaka et al.) as cited in (Kishi Satoh, 2005). A study published in UK found as many as 71% of customer said that price was the most important factor that influences car purchase (Bikash, Pravat Sreekumar, 2010, p.51). In a survey of 1,524 adults by the Japanese motoring organization JAF, 61% said it was important that the car was economical (JAF, as cited in Okamura Cairns, 2003). Consumers in Generation Y are concerned with price and getting a good value (Wolf, Carpenter Petrela, 2005). Most of the interviewees in the study conducted by Webb (2011) are very price conscious and that price is an extremely important factor and is the bottom-line when purchasing a product. The biggest concerning factor for purchasing a product was determined to be price (Webb, 2011). Hence, it is reasonable to suggest that price is one important component in influencing consum ers purchasing decisions taken by all age groups, including young adults on hybrid cars. By referencing the existing literature on price, it is hypothesised that: H0: There is no relationship between the price of hybrid car and consumers purchasing decision. H1: There is a relationship between the price of hybrid car and consumers purchasing decision. Design Design is one of the variables in this research. Consumers have expectations when buying a product. Through what consumers have acquired from their cultural environment, consumers motivation to buy and even to pay a high price is based on a value judgment, like and dislikes of a sociological and psychological nature. In Webb (2011) studies, majority of respondent in strongly agree (UK-31%, US-39%, Other-38%) and agree (UK-48%, US-46%, Other-46%) that the design of the product is a considering factor when buying. According to Jung et al. (2010), it is known from consumer surveys that the design of cars greatly influences on consumers affection and therefore leads to their purchasing decisions. Additionally, Jung et al. (2010) study provides a basis of understanding underlying consumers affection in terms of user-centered design. In order to improve consumers affection and influencing their purchase decisions as consumer spends more and more time in cars, manufactures are developing in terior design requirements to achieve positive results (Cho, 2005; Jung et al., 2010). There are hundreds of designs available on the market and it is difficult for consumers to choose one that catches their interest. Therefore, a cars body design plays a very influential factor (Hagemann, 2011). Dull and ugly cars do not sell, consumers will not be attracted to design that just does not look particularly good at all (Cato, 2009). Designs have a certain positive causal relationship with purchase intention indirectly and are important factors affecting purchase decision. Therefore, automobile manufacturers should consider designing heterogeneously and individually for vehicles to satisfy consumers fashion and individual needs on the basis of the quality assurance (Wang Li, 2010). In Nielsen (2010) online survey, the Nielsen Company looked at the factors most important to consumers when choosing new cars in the current economy. Surprisingly, 85% will consider buying if the new car we re available now and met the key requirements such as design, dependability and durability. 12% of the respondents will consider buying the hybrid car if it had a unique design that set apart from existing car models. Design adds value to the product, giving it distinction to attract consumers who are more focused on the design and brand name. By far, price is a big indicating factor within any demographic group for buying products, alongside with the design of the product itself (Webb, 2011). Marketers should design the brand or product to match the way consumers understand, utilise, and emotionally connect themselves to a product. Hence, it is reasonable to suggest that design is one of the important factors in influencing consumers purchasing decisions. By referencing the existing literature on design, it is hypothesised that: H0: There is no relationship between the design of a hybrid car and consumers purchasing decision. H2: There is a relationship between the design of a hybrid car and consumers purchasing decision. Excise Duty Excise duty is a tax or sometimes called duty in its simplest form and it is defined as levy and collection of duty on manufacture of goods (Kanak, 2002). Excise is imposed on consumption that is discouraged by the government such as alcohol and cigarettes, the production or sale of certain goods, normally luxury items as well as on gasoline and other fuels. On the other hand, excise is considered an indirect tax, meaning that the producer or seller who pays the tax to the government try to recover the tax by raising the price paid by the buyer. The Websters New International Dictionary, as mentioned in Kanak (2002), excise duty is any duty, toll, tax or an inland duty or impost levied upon the manufacture or sale or consumption of commodities within the country or tax upon pursuit of certain sports, trades, or occupations usually taking this in the form of fees or licenses. In Malaysia, excise duty is imposed on automobiles. Cost is a major barrier to adoption. For example, a Toyota Prius is priced slightly under RM 180,000 before excise duty exemption. As cars are more of a necessity these days, overpriced cars are inhibitive for consumers. Before the exemption of excise duty, hybrid cars are considered expensive. Although they dont cost as much as a sports car but they are by no means cheap for consumers. In Malaysia, existing taxes on cars, particularly excise duties are high. Excise duties should be exempted by the government for all hybrid cars if they are serious about encouraging hybrids (Yeoh, 2010). The government decision to grant full excise duty exemptions on hybrid vehicles below 2,000cc until year end that had been announced during the tabling of Budget 2011 in October 2010 had lower the prices of hybrid cars. Public awareness of the benefits of hybrid cars has picked up considerably with lower price after excise duty waiver, and with that, sales of such cars has increased (Mahalingam, 2011). Toyota Prius is priced at RM 139,900 in Peninsular Mal aysia after full exemption of excise duty which lasts till the end of 2011, makes it an attractive proposition for Malaysian drivers (Standing a hybrid apart, 2011). Excise duty exemption on hybrid cars is like a shot in the arm to this vehicle segment (Mahalingam, 2011). The spike in demand for hybrids has been fuelled primarily by the Governments decision under Budget 2011 to grant full excise duty exemptions on hybrid cars below 2,000cc unti Dec 31, 2011. Representative from UMW Toyota stated that the company had received over 470 bookings for Toyota Prius and 946 bookings for the Honda Insight since the Governments budget announcement (Mahalingam, 2011). Since the Government announced the exemption of excise duties (at Budget 2011) last year, demand for hybrid cars have shot up, said MAA President Datuk Aishah Ahmad in Mahalingam (2011) news article. The sales of hybrid cars had risen and consumers in Malaysia are more aware of the benefits of hybrid cars since the exemption of excise duty. Hence, it is reasonable to suggest that exemption of excise duty on hybrid cars is one of the important factors in influencing consumers purchasing decision on hybrid cars. By referencing the existing literature on excise duty, it is hypothesised that: H0: There is no relationship between excise duty and consumers purchasing decision on hybrid cars. H3: There is a relationship between excise duty and consumers purchasing decision on hybrid cars. Fuel Economy Fuel economy refers to the fuel efficiency relationship between distance travelled by an automobile and the amount of fuel consumed. Fuel economy indicates how far a vehicle travels on a unit of fuel. Fuel economy is one of the variables in this study. When it comes to making their final decision about which vehicle to buy, fuel economy is one of the factors that consumers focus on. Fuel economy is the number one factor driving consumer decisions about green vehicles (named by 57% of respondents) and more respondents in China and the U.S. pointed to fuel economy (Dixit et al., 2009). According to the 2008 Advanced Automotive Features Study, it is reveals that some 38% respondents indicate that they would sacrifice vehicle performance for better fuel economy (Fuel economy, 2008). Eighty percent of consumers surveyed by the latest research from ExchangeandMart.com.uk in Fuel efficiency (2011) article said that a cars fuel efficiency directly affects their purchasing decision. Consumer Reports, 2009 in Jeffrey Gonder (2011) article found that prospective vehicle buyers listed fuel economy as a top factor of interest. Power Asia Pacific, (2010) found improved customer satisfaction with auto dealers in cases where those dealers provided advice for maximizing fuel economy when driving (Jeffrey Gonder, 2011). This further supports the thesis that consumers have some interest in fuel economy with the right encouragement. Increasing fuel economy standards encourages greater automobile use by reducing the cost per kilometre travelled (Thorpe, 1997; Agostini, 2010). Due to fuel price increases, consumers purchase more fuel efficient vehicles (Litman, 2004). A report comes from Market Intelligence research performed by the online arm of Kelley Blue Book reports that fuel economy has become a much more important part of the criteria buyers use to select their next vehicle (Bain, 2011). In the midst of escalating concerns about the dangers of greenhouse gas emissions, enviro nmentalists hailed the superior fuel economy and wide range of the hybrid-electric engine as a critical breakthrough that could help save the environment without inconveniencing consumers (Thatchenkery, 2008). According to a survey by the Consumer Federation of America, fuel economy ranks near the top in consumer priorities in general (Zhuang, 2009). The survey found that 76% of customers intend to buy a vehicle with fuel economy averaging five miles per gallon greater than the mileage of their current vehicle. Hence, it is reasonable to suggest that fuel economy is one of the important factors in influencing consumers purchasing decision on hybrid cars. By referencing the existing literature on excise duty, it is hypothesised that: H0: There is no relationship between fuel economy and consumers purchasing decision on hybrid cars. H4: There is a relationship between fuel economy and consumers purchasing decision on hybrid cars. Environmental Consciousness Environmental conscious can be known as affective traits that can signify an individuals likings, dislikes, worries and consideration about the environment (Yeung, 2004; Sinappan Rahman, 2011). The consumers spending pattern and preference has been growing and changing over time. People nowadays are more aware of the environmental issues. Generally, consumers tend to have a positive attitude towards green purchasing when they are aware of the environmental issues (Sinappan and Rahman, 2011). According to Soonthonsmais study in (Sinappan Rahman, 2011), a green consumer is defined as consumers who are conscious of and interested in ecological issues. All products and services that have environmental impact are put into their considerations and these consumers initiative is to reduce them to the minimum. As mentioned in Sinappan Rahman (2011), few studies were done on environmental consciouness (Barr et al., 2003; Milfont and Duckitt, 2004). The study done by Lee as cited in (Sinappa n Rahman, 2011) among Hong Kongs young consumers revealed that environmental consciousness is the 2nd top predictor of green purchasing behaviour. This result is consistent with Sinappan Rahman (2011) study where environmental consciousness is the 3rd top predictor of green purchasing behaviour. Consumers who have high concern on the environment often consider on how the quality of the environment can be improved and they would definitely engage themselves in buying environmentally friendly products, such as a hybrid car. According to KÃ ¶szeghy, (2004), a study performed in the United States levels of consumers environmental consciousness was identified. There are the true-blue greens who are firmly environmentally conscious persons, exhibiting this in their actions. They crisply refuse products of firms having doubtful environmental performance and give preference to environment friendly products. Greenback greens are the youngest and best educated people who support environmen talism with money rather than with any action or their time. These are wealthy people, ready to pay extra cost for environment friendly products. Demand for environment friendly products appears among environmental conscious consumers. The quality of the environment is important, which is taken into considerations in their purchase decision. Firms should take segments formed by the level of consumers environmental consciousness into account in their decision making process (KÃ ¶szeghy, 2004). Business today had changed, they are acknowledging that being environmentally conscious is being competitive and green products provide competitive advantage (Introduction to Environmental, 2006). Hence, it is reasonable to suggest that environmental consciousness is one of the important factors in influencing consumers purchasing decision on hybrid cars. By referencing the existing literature on environmental consciousness, it is hypothesised that: H0: There is no relationship between environmental consciousness and consumers purchasing decision on hybrid cars. H5: There is a relationship between environmental consciousness and consumers purchasing decision on hybrid cars. 2.5 DEPENDENT VARIABLES Purchasing Decision The purchasing decision process is a stage that a buyer passes through in making decisions about which product or service to buy. Every day consumers are faced with purchasing decision. A better understanding of how consumers decide what to purchase is critical to the success of a product. Purchase decision occurs when the consumer actually makes the purchase. It includes the product, method of payment, package, location of purchase and all other factors that are associated with purchasing the product (Wolf, n.d). It is insufficient to understand how consumers arrive at their purchase decision because there are personal, psychological and social factors that influence the purchase decision. Understanding of these factors is essential to effectively market products. In this study, we focused on five variables, which are price, design, excise duty, fuel economy, and environmental consciousness as the factors that affect consumers purchasing decision on hybrid cars. As mentioned in the literature review, these five factors are reviewed and explained on how they affect consumers purchasing decision. This is important to marketers and they need to understand clearly about their consumer to be able to market their product with a good understanding of these purchasing decision processes. 2.6 ITEMS OF MEASUREMENTS 2.6.1 Price 2.6 SUMMARY OF LITERATURE Table 2.1 Summary of literature Dimension Authors Price Chang, 2009; Litman,2004; KazaKevitch, Torlina Hendricks, 2005; Hermann et al., 2007; Lalwani and Monroe, 2005; Webb, 2011; Monroe, 1990; Bryant, 2006; Herrmann, Xia, Monroe Huber, 2007; Kishi Satoh, 2005; Bikash, Pravat Sreekumar, 2010; Okamura Cairns, 2003; Wolf, Carpenter Petrela, 2005 Design Webb, 2011; Jung et al., 2010; Hagemann, 2011; Cato, 2009; Wang Li, 2010; Nielsen, 2010 Excise Duty Kanak, 2002; Yeoh, 2010; Mahalingam, 2011; Ahmad, 2011 Fuel Economy Dixit et al., 2009; Jeffrey Gonder, 2011; Agostini, 2010; Litman, 2004; Bain, 2011; Thatchenkery, 2008; Zhuang, 2009 Environmental consciousness Yeung, 2004; Sinappan and Rahman, 2011; Barr et al., 2003; Milfont and Duckitt, 2004; KÃ ¶szeghy, 2004; Lee, 2008 Source: Adapted for this study 2.7 SUMMARY The five variables, which are, price, design, excise duty, fuel economy, and environmental consciousness plays an important role in consumers purchase decision. This study explored the five variables, which are, price, design, excise duty, fuel economy, and environmental consciousness by referencing the existing literature on how they affect consumers purchasing decision on hybrid cars. On the previous research, price plays an important role in purchasing an automobile. Price is always an important attribute in the decision-making process. Designs have a certain positive causal relationship with purchase intention indirectly and are important factors affecting purchase decision. It is known from consumer surveys that the design of cars greatly influences on consumers affection and therefore leads to their purchasing decisions. With a lower price after excise duty waiver, public awareness of the benefits of hybrid cars has picked up considerably and leads to more sales. Fuel economy h as become a much more important part of the criteria buyers use to select their next vehicle. In business today, environmentally conscious is being competitive and it provides competitive advantage. The quality of the environment is important, which is taken into considerations in consumers purchasing decision. Chapter 3 Methodology 3.1 INTRODUCTION The main objective of this research was to determine the factors affecting consumers purchasing decision on hybrid cars in Malaysia. In this chapter, various topics was discussed includes hypotheses development, research design, sampling technique, sources of data, scales and measurement, questionnaire design, data collection method, and statistical data analysis. After identifying the various independent variables, a hypothesis to test the validity of the relationship with dependent variable was developed. Next, the research design and sources of data were also elaborated. As this study was using the survey method of questionnaires, therefore the sampling technique, questionnaire design and measurement was in explained detailed. Finally, data collection method and statistical data analysis was also explained. 3.2 RESEARCH DESIGN AND PROCEDURE 3.2.1 Type of study This study will take place in urban areas in Malaysia where transportation is a necessity for consumers to travel around from place to place. Consumers like working adults who need vehicle to go to work and travelling in the urban area are more concern about the vehicles they drive. 3.2.2 Nature of study This study found that design was positively correlated with price. Consumers have expectations when buying a product. Consumers motivation to buy and even to pay a high price for a product is based on value judgment. Value can and has been added in several different ways. For example, through recognizable mark or signature of the designer that can add value to the product. Another way to adding value is through symbolic capital, which refers to the enhancement or the power that emanates from the designers name, which in turn evolves into a signature, mark or brand of the designer or manufacturer. Design adds value to the product, give it distinction. As a result, consumers are willing to pay a premium for the product. Independent variables in this study which are price, design, excise duty, fuel economy, and environmental consciousness are all positively correlated to the dependent variable, which is purchasing decision. Consumers concern of the price and whether the product is worth what they paid for. This brings a positive relation that influenced consumers p

Importance Of Outdoor Recreation

Importance Of Outdoor Recreation Leisure, recreation and tourism are generally viewed as key components in peoples lives (Lynch and Veal 1996). Outdoor recreation brings happiness to people as it gives recreational opportunities to them. Leisure means various things to different people and therefore it consists of many definitions given by many researchers. For instance, Fava(1964) stated that leisure is the time which an individual has free from work or other responsibilities and which may be used for the purpose of relaxation, diversion, or personal development. In contrast, according to Godbey (1999), a leading researcher in the field of leisure education said that leisure is typically related with spare time or situations in which people have the luxury of choice. Sylvester (1999) stated that , it must not neglect the fact that in ancient time, leisure was considered as a luxury and was affordable by affluent people only. Recreation The term recreation is derived from the Latin word of recreatio and recreate which means to refresh and to refresh and to restore (Edginton et al 1995). Examples of outdoor recreation involve: Visiting parks and natural areas. Visiting historical and archaeological sites. Outdoor concerts and festival. Golf and kite flying Forest activities like wildlife safari, camping and tree climbing. Importance of Outdoor recreation Research has shown that outdoor recreation activities undoubtedly contribute positively to one health as well as well being (Boniface 2000; Dickson et al; 2008). Through recreation activities, people get the opportunity to enjoy the natural environment if they are doing adventure activities, interact with other people (Berman Davis-Berman, 1995, 2000). Moreover, study has illustrated that the way life alters with the loss of link which inevitably result to poor lifestyles (Godbey et al; 2005). Nowadays, the new generation mainly children are more likely to be at risks than their parents. Children currently have more possibilities of health problems to such children, such as asthma, obesity, vitamin D deficiency since they have inactive lifestyle as well as lack of physical exercises, consequently, it may lead to cardiovascular, pulmonary and mental health problems in adulthood. Children from poor background are more likely to be away from green space as they have built environment such as bad housing condition, traffic congestion and so forth. Today the world is connected with technological gadgets and children tends to stay more in front of their computers, television, playing video games and after school hours they need to complete their homework therefore youngsters miss the contact with the natural setting, they also miss the chance for stress reduction, healthy development , physical activity and restoration. Motivation for outdoor recreation According to Iso-Ahola (1980), individuals are encouraged through defined objectives as well as rewards which can be either extrinsic or intrinsic. When a particular activity is occupied in to acquire compensation, it is known as extrinsically motivated. In contrast, intrinsically motivated is when a person is self motivated to achieve something or engaged in the activity for its own sake. Moreover, Iso-Ahola thinks that leisure behavior is mainly caused by intrinsic aspects which are linked to self-expression, competence as well as agreement which implies freedom of choice. Nevertheless, recreation choice should not be regarded as unlimited. The ability for individual to choose from a range of recreational activities cannot be compromised due to the fact that individuals motivation to be indulged in a given outdoor recreation is projected in the selection made from various outdoor activities. Furthermore, choice is encircled by many pitfalls such as physical capability, affordability, awareness, time restrictions and family obligations. These limitations differ among people and the demographic, socio-economic and other groups. Demand and Participation Demand is an economic term used in order to illustrate the link that exists between the quantities of a good that people will buy as well as the prices that they will have to pay. In other words, it refers to the ability and willingness to pay for a particular product. The elements of demands are as follows: Effective, expressed or actual demand is the actual number of participants, for instance it reflects the number of people that participate in countryside recreation. The number of people involved in such activity might be expressed per day or per year. Latent or suppressed demand refers to unfulfilled demand. Therefore, it is where an individuals desire to participate has not been fulfilled due to some reason. But if the situation alters such a desire may ultimately become effective demand. However, such demand is not easy to quantify as it relies on peoples wishes and desires as well. When taking into account suppressed demand it can be emphasized that the latter gives rise to two elements namely: deferred demand and potential demand. When reference is being made to deferred demand refers to demand that is unfulfilled due to a lack of amenities, for example, if a large number of people wish to go to the swimming pool but the problem is that if there is no swimming available then this want will be unfulfilled and demand will be postponed until a swimming pool is provided. In contrast, potential demand is demand that is unfulfilled simply because there is a shortage of personal resources such as income or mobility. But, if there is an improvement in terms of personal situation it can undoubtedly be fulfilled in the future. Lastly it can be said that there will be people who will surely prefer not to involve in recreational activities and this is known as no demand. Factors affecting demand for outdoor recreation can be classified into : Demographic characteristics Socio-economic characteristics Situational characteristics Demographic Characteristics In terms of demographic characteristics there are several factors that affect the recreation preference and it includes age, sex, marital status and family diversity. Research has shown that young male who are single are more likely to involve in outdoor recreation and even if they are married they are unwilling to have children (Booth, 1989; Genet 2001; Booth Peebles, 1995). These participants are really interested in their education and they inevitably want to get well paid jobs. Socio -economic characteristics Price From an economists perspective, price is considered to be a key factor in determining price as customers decision but the price of leisure is complicated with regards to many other products. For example, a normal product consists of a single price but while comparing it to the price of leisure activities it is different as it consists of separate elements such as the valid nature of the leisure, other price like costs of transport, parking, equipment, clothing and accommodation might be charged. Economists stated that as leisure involves time, therefore the opportunity cost of that time in terms of its possible earning power should also be included in the list mentioned above. According to Gratton and Taylor (1985) he argued that the price of a product affects demand in two different ways. First and foremost, the average cost of participation which involves all types of costs such as entrance fee, equipment and so forth might affect demand in terms of decision making to involve in the activity. Thus, the higher the average cost, the lower the participate rate. Secondly, marginal cost is the cost that has an impact on the frequency of participation. For example, in association with leisure activities there may be fixed costs involved like membership fee, buying of equipment and so on. Income Income can be viewed as a feature that enables people to buy a leisure product. Research has shown that in the second half of the nineteenth century there has been a drastic change with regards to income growth. It was then that the development of mass leisure started and simultaneously there was a constant increase of income and this has definitely an impact on growth of leisure. Affluent people have always enjoyed their leisure; therefore it can be made crystal clear as income increases people will surely have more leisure. Situational characteristics Time Self-employed people generally have better control concerning their time plan and these people are more likely to have more leisure time. Mobility Car ownership has increased dramatically because the income of people has risen and cars are more affordable to buy and run. If a person does not possess a vehicle, therefore he or she might be disadvantaged in terms of site, journey, timing and duration of the trip. External factors affecting demand for outdoor recreation are: Recreational opportunity is highly dependent upon availability and accessibility of recreation sites. Thus, the nature of recreation sites as well as availability will surely rely upon several things such as carrying capacity, ownership, distribution, quality, access and degree of development. These reflect three important elements which consist of economic, behavioral and political. Hence, it helps both private and public sectors in terms of good decision making with regards to recreation provision. While making decision to visit any particular recreational sites, accessibility is considered to be a key element in influencing participation. Moreover, how crucial it is, as an element in decision making in influencing the what and where of recreation involvement is explained by Chubb and Chubb (1981:153) : People participation will increase if all other external and personal factors support participants, however if the site is not accessible it might certainly be a problem. Recreation travel behavior While going to any particular site for recreation, distance is really important and for most movement, a distance-decay effect can be known so that the power of interaction diminishes as distance increases. In this context, if a recreational site consists of greater distance and involve more effort and time, might not be supported by participants. But, not all activities are time consuming as it relies on the types of activities that one is taking part in. The impact of longer distances will be negative to some extent as the more a person travel, he or might be tired and found it to be unpleasant. On the other hand, such effect may be encouraging in situation where a person is travelling by cruise. The latter may enjoy and the longer the distance the greater the desire to extend it. Recreation choice behavior Forecasting of recreation behavior would have been taken into account if more was known with regards to factors influencing decision-making to attitudes, motivations and perceptions. This would be very helpful as it would explain: Why some sites and activities are suitable; Why some recreational firms are failures while others are satisfied by participants; Why and how alternative recreation are ranked. The recreation alternative process is influenced by peoples perceptions of what recreational opportunities are available. Natural environments as recreation settings Driver et al. (1987) demonstrates that natural surroundings are really crucial in attaining the preferred result from leisure. Research conducted in Colorado have shown that participants like to enjoy mostly in nature, therefore, natural environment plays an integral role in achieving the result as well as satisfaction required from involvement in certain forms of recreation. According to Kaplan and Kaplan (1989), participants satisfaction is associated with natural settings through integration mind and body in the leisure activity. Hence, environmental aspect beyond doubt is considered to have a dominant influence on recreation behavior and this has first derived from gurus like Schreyer et al. (1985), he propose that the most helpful demonstration of the environment for the explanation of behavioral choice is considered as important. They also stated that people are more likely to explore the natural environment location which will undoubtedly allow them to behave in the ways they wish and consequently this will enable them to achieve a desired cognitive state. Thus, the theory that recreation experiences are closely linked to recreation location is fundamental with regards to the notion of the recreation opportunity spectrum.